On April 23, in observance of World Reading Day, Hitachi Elevator (China) Co., Ltd., in collaboration with the China Elevator Association (CEA), held a Sharing Safety Tips for Elevators Through Reading-themed donation ceremony during Langfang International Lift Expo 2019. As part of the ceremony, Hitachi Elevator donated 6,000 A Magical Elevator Tour books to the primary schools and kindergartens in Langfang Economic and Technological Development Zone. A Magical Elevator Tour is a safety manual providing schoolchildren information on how to use elevators safely. With the manual, the company aims to continue educating the public about the safe use of elevators across China.
Hitachi Elevator (China) president Jia Yuhui said, " Hitachi Elevator China constantly seek to better leverage our leading expertise to serve the public interest and give back to society while we continue growing and performing better as a company."
Since 2008, Hitachi Elevator has capitalized on its superior resources and relationships with quality supervision authorities at the local level, educational organizations and partners to organize the Enhance Wellness with Safe Use of Elevators-themed education event across China with a focus on philanthropy in order to help the public aware unsafe behavior when riding an elevator and respond properly to unanticipated elevator breakdowns. In 2018 alone, the event benefited over 1.76 million people across 117 Chinese cities.
In 2018, which marked the 10th anniversary of the Enhance Wellness with Safe Use of Elevators event, Hitachi Elevator compiled and published A Magical Elevator Tour based on the Guidelines for Public Safety Education in Primary and Secondary Schools issued by China's Ministry of Education, with the support from CEA, the Shanghai Elevator Trade Association and the Guangzhou Association of Special Equipment. In May 2018, the company launched the Sharing Safety Tips for Elevators Through Reading program for public welfare and promoted A Magical Elevator Tour with the aim of encouraging schoolchildren to learn how to ride an elevator safely through reading and of strengthening the collaboration with the precision-driven public education program.
During the ceremony, China Elevator Association president Li Shoulin indicated that elevators transport over 1.5 billion people each day in China and, as a result, it has become an essential part of daily life. The Chinese government, elevator industry and communities constantly focus on how to ensure the safety of elevators and provide each passenger with a safe and reliable travel experience. For years, Hitachi Elevator has been utilizing its expertise and resources to promote the education of the safe use of elevators as part of its win-win partnership with local communities, the overall aim of which is to create more value for the greater society.
Mr. Jia added, "Hitachi Elevator will continue to further the Sharing Safety Tips for Elevators Through Reading public program and plans to donate A Magical Elevator Tour manuals worth 1 million yuan (approx. US$150,000) over the next two years, with the goal of encouraging children to learn about the fundamentals of elevators and grasp the knowledge on how to use an elevator safely.