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Hitachi Innovation World Social Innovation
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Hitachi Innovation World

Hitachi Innovation World

Hitachi Elevator, at the same time as breaking through elevator speed, starting from a people-oriented angle, through the practice of innovative ideas, innovative technology, innovative activities and innovative cooperation, makes the movement of people in cities become more comfortable, and creates broader space for China's infrastructure construction and smart cities

"Hitachi Innovation World" (HIW) was opened in 2016, covering an area of about 3200 square meters and totaling 3 floors. It is a comprehensive product and cultural exhibition center, and is one of the most important exhibition windows for Hitachi Elevator and Hitachi Group in China. It is an important place to display Hitachi products, experience service, encourage customer communication and technology sharing. HIW gathers the latest, global, intelligent building solutions of Hitachi Group, uses a combination of physical displays and image introduction, and fully displays the products, technology and ideas of Hitachi Elevator.

In 2016, Hitachi Group put forward the concept of "HUMAN FRIENDLY" products and services, and joined with Japan's famous designer, Mr. Naoto Fukasawa, and through integration and innovation of industrial design and advanced technology, launched the first elevator "HF-1" of the "HUMAN FRIENDLY" concept.


Hitachi Elevator is committed to making people move more easily in the city. The concept of HUMAN FRIENDLY is that it integrates these people's unconscious behavior into products and services by integrating design and technology into products and services. Through practical use in various fields, such contact points can be tangibly embodied.

"HF-1" Elevator

The design of HF-1 integrates the subconscious design style of Mr. Naoto Fukasawa, through cross-border innovation and multi-integration, improving the interactive experience between elevators and people. Creating a unique product experience and higher user value is a new thought to explore in the field of elevators. The elevator also won the 2015 Good Design GOLD AWARD (Japan's Economic Industry Minister Award) in the evaluation of Japans Excellent Design Award, which is known as "Oriental Design Oscar Award".

Innovative Idea and Product Launch Event of Hitachi Elevator

On May 10, 2016, the 12th China International Elevator Exhibition was opened at the grand opening of Shanghai International Exhibition Center, and the innovative concept of HUMAN FRIENDLY by Hitachi Elevator was officially released. At the same time, based on the product designed under this concept -- "HF-1 concept elevator".

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